For the past years, companies are traditionally telling their customers about sales and special discounts through newspapers, advertisements, radio spots and in-store announcements. But now, most of the companies are turning into a more avant-garde form of communication which is Social Networking.
On my recent blog post, I've discussed there that some Car Manufacturers get their prospective clients thru Twitter. Other companies like Starbucks, Scottrade, Zappos and many others are among those using Twitter, Facebook and Youtube to talk to the customers and to hear from them. According to Amber Talbot, online public relation specialist for Scottrade, both the company and the customers benefit. They have two twitter accounts, two Facebook acoounts, and YouTube account where they post educational videos.
Talbot spends the majority of her day interacting with customers online. After the customer posted a question, she answers them immediately and forwarded the concern to their customer service team. The customer service team will directly call the customer within 10 minutes to answer his/her queries.
According to Bridget Baker, spokeswoman for Starbucks, "It's a great way to connect with customers". Her twitter account has over 245,000 followers and occassionally hosts contests for free giveaways. On the other hand, Starbucks has 3 million fans on Facebook, where it is giving away 800 coupons for pints of ice cream each hour through Sunday. Last 2008 election day, the company's coffee ad got the fourth most popular video on YouTube.
Click on the link to know other companies that you might find popping up on your favorite social networking site.
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